Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of Instagram’s link update, reach and impressions, SEO visual content strategies, AI prompts, and Impossible Foods’ tiny kitchen.
Instagram Expands Approach to Drive Traffic
One of the most requested updates from Instagram users is finally here! After testing out the new tool for a few years, the social media platform has released the ability to include five links within your bio. Marketers can now leverage multiple URLs on Instagram’s bio to drive traffic. Learn more about this update on Social Media Today’s blog post.
Reach vs. Impressions
People often need clarification between reach and impressions. Understanding the difference between the two can help you better evaluate data and the effectiveness of your social media strategy.
Both relate to the number of people who have seen your content but calculate two different metrics on your social media campaigns. Reach measures the breadth of your audience, while impressions reflect the frequency of your content’s display. Read Hootsuite’s article to learn how to track these metrics on different social networks.
5 SEO Visual Content Strategies
Regarding search engine optimization (SEO), many marketers often focus on text-based content. However, optimizing your images and videos can also improve your website’s visibility in search results, drive more organic traffic, and enhance user experience. Check out MarketingProfs’ blog post to learn five visual content strategies to boost SEO and reach more prospects.
Guide to AI Prompts
Generative AI, such as ChatGPT, is quickly becoming a powerful marketing tool for many businesses. Nevertheless, writing effective AI prompts that accurately reflect your brand’s voice and messaging can be challenging for many marketers, especially since AI can give false information if you’re not utilizing the correct prompt. Whether new to AI marketing or looking to enhance your skills, Tailwind’s guide will help you write and frame your generative AI prompt to provide valuable output. View the infographic here.
Impossible Foods’ Tiny Kitchen Campaign
Impossible Foods teamed up with Deloitte Digital to create the “Mini Impact Kitchen” Earth Day campaign featuring chefs specializing in tiny foods. The campaign aims to showcase Impossible Foods’ meat alternative’s smaller carbon footprint compared to red meat. On top of creating miniature food, the campaign will also run a small 1-inch by 1-inch ad in the New York Times. Learn more about this story in Marketing Dive’s article.
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