Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of marketers increasing creativity, teaching Google’s search engine, a TikTok video that gains a following, 3D-printed housing, and a cheese grater iPhone. Dig in!
Generally
Is The Pandemic Influencing Marketers Creativity?
European companies are reporting that their In-House Teams' creativity is spiking and the reason might be because of COVID-19. A recent survey by Bannnerflow and Digiday, conducted on over 200 senior marketers revealed that participants believed there has been an increase of creativity from their in-house team. The survey was based on the following factors: the number of people on a team, new hires, technology, and mere curiosity. Whether the spike was caused by the pandemic is hard to determine, but the proof lays within the survey results.
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Do You Teach Google When You Search for Misspelled Words?
Google doesn’t judge your grammar. At least when it comes to what you search for within the search engine. In fact, it learns from your mistakes. According to Search Engine Journal, one and ten search queries are misspelled. The search engine has an algorithm specifically designed to help navigate misspelled words and better train Google’s AI. So next time you’re not sure how to spell a word, Google’s got your back!
Is TikTok A Good Place To Grow A Following?
We think so! Especially when one TikTok video gets you 67,000 followers in one day. These social shorts are only 60 seconds or less, so they are more likely to get watched by your audience. Like most things, there’s a formula to creating the perfect TikTok video. Content matters and one of the easiest ways to get views on your video is to pick a trending video and recreate it with your own business spin on it. Now, all you have to do is add a captivating caption, popular hashtags, customize your cover, and release it an hour before your niche audience is usually on the social platform. Presto! You’re on your way to gaining a following!
Will 3D-Printed Houses Take Over The Moon?
Anything is possible! Icon, a company based in Austin, Texas, is helping solve Central Texas’ and rural Mexico’s housing problem using a 3D printer. Co-founder and CEO, Jason Ballard stated in Fast Company’s World Changing Ideas podcast that his goal is to take his 3D-printed homes to the moon and Mars.
Totally Unrelated
Cheese Grater iPhone
No, it’s not an April Fool’s Day joke. Apple is actually considering integrating a cheese-grater design into an iPhone and among other crazy devices, a Trashcan Mac Pro too.
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