Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we're taking a BYTE out of TikTok ads, tips to analyze your competitor's landing page, personalized email marketing, Twitter's Easter marketing ideas, and brain activity tracking earbuds. Dig in!
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Why Should Brands Advertise with TikTok?
If you haven't considered advertising on TikTok, consider this - it is the fastest social platform, with over 1 billion active users. The video platform's ad revenue predicts to surpass Twitter's and Snapchat's revenue combined. According to the research firm Insider Intelligence, "TikTok's advertisement revenue is likely to triple in 2022 to more than $11 billion, exceeding the combined sale of its rivals."
Take a look at Social Media Examiner's blog post to learn key TikTok elements and how to create your own ad creative.
Take Notes
Evaluate Your Competitor's Landing Page
Marketers are encouraged to do competitive analysis to get ahead today, including their website and landing pages. In evaluating your competition, identify what their website lacks and where it excels, and then use that information to fine-tune your own pages. View Content Marketing Institute's article and BDX's infographic to learn advice from SEO and content marketing experts to evaluate your competitors' landing pages and better your own.
Personalized Email Marketing Automation
Today's consumers expect personalization in their everyday experiences. In fact, according to SmarterHQ, "72% of consumers say they only engage with personalized messaging." Email marketing automation can send personalized content to customers throughout the buying journey. What differentiates email marketing automation from other emails is that these messages get triggered when a user takes action, such as viewing a particular product.
Learn more about email marketing automation in Campaign Monitor's article to personalize your customers' experiences and boost conversion.
Twitter's Easter Marketing Campaign Ideas
Easter is just around the corner. This holiday is an excellent time to roll out tactful marketing opportunities and connect with your Twitter audience and new prospects. Check out Twitter Business' blog post to discover top Easter keywords, hashtags, and tips to help your brand maximize its reach.
Totally Unrelated
Brain Activity Tracking Earphones
Mobile technology has become a big part of monitoring our health, such as the Apple Watch monitoring your heartbeat and sleep pattern. A startup called Nextsense has taken it to the next level with their earphones that can monitor the "most important organ," your brain. Collecting neurological data is only the first step for this company. Their goal is to eventually invent a product that can help with various mental conditions, such as epilepsy. Read more about NextSense's invention in Wired's article.
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