Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of podcast tactics, TikTok’s latest feature, anchor text, Facebook and Instagram updates, and Maytree’s acapella. Dig in!
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4 Ways to Boost Podcast Listeners
Podcasts are a popular format to share content and engage with your audience. According to Music Industry How To, “144 million Americans over the age of 12 have listened to podcasts.” But, boosting traffic takes a creative approach to stand out from the competition. Check out this infographic from Marketing Profs to leverage four innovative strategies to increase your podcast listeners.
Take Notes
Is TikTok Expanding Its Video Time Limit?
TikTok, famous for its short clips, has confirmed its video time limit is increasing to 10 minutes. This increase isn’t the first time they’ve changed their video duration. The social platform’s original limit was only 15 seconds but is currently at 3 minutes. Their latest announcement is in response to a push for more content and advertising opportunities. Read more about the benefits of this update on Social Media Today’s blog post.
Anchor Text Best Practices
Linking text, also known as anchor text, helps boost a website’s SEO score, which is an excellent practice if you do it correctly. According to Search Engine Journal, the founders of Google “discovered that search results improved when you used the anchor to understand what the page is about.” But some digital marketers are misinformed on how to implement this method and could be mistaking their anchor text as spam. Click on the link above to learn best practices for link building from Google’s SEO expert himself, John Mueller.
Facebook and Instagram February Updates
In the blink of an eye, March has begun. We know it can be challenging to keep up with all the social media updates, so here’s a recap of Facebook and Instagram features you might have missed last month, such as Instagram’s new 3D avatar option.
Take a look at Ad Espresso’s article to discover other features to engage and connect with users.
Totally Unrelated
Maytree’s iPhone Acapella
Your alarm isn’t going off, you didn’t receive a text, and you’re not getting an incoming phone call. That’s actually human beings’ voices recreating the familiar iPhone tunes. The South Korean musical group, Maytree, consists of five members and can mimic just about any iPhone noise you can think of. Check out the talented group here.
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