Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of hyper-personalized experiences, 2022 email marketing metrics, Facebook and Instagram live video tips, podcast lessons, and a drone-created QR code. Dig in!
Generally
Made-For-Me Experiences for Consumers
Gone are the days when personalization was a luxury. Today’s consumer anticipates a customized “Made-for-me” experience. “By 2025, consumers will expect white-glove service for all, or hyper-personalized “care of one”, stated Allison Mezzafonte, a media industry advisor to Sailthru. Read Marketing Dive’s article for strategies to deliver hyper-personalized experiences and boost your profits.
Take Notes
Campaign Monitor’s 2022 Email Marketing Report
These past two years, email marketers have had to pivot their plan of action due to unprecedented events and technology changes.
Campaign Monitor’s 2022 Email Marketing Benchmarks report shows how your performance metrics stacked up amongst others in your industry and other industries last year. For example, Real estate, Design, & Construction had the highest click-to-open rate with 17.2%. Click above to read more stats and best practices for improving engagement for email marketing.
Facebook & Instagram Live Video Tips
Video is one of the most engaging forms of content, but going the extra mile to interact and reach users implementing a live video broadcast approach, such as BDX’s New Home Lifestyles, is a strategical way to boost audience engagement. View this infographic to learn tips and tricks to increase platform engagement and improve your relationship with your Facebook and Instagram audiences.
Podcast Lessons from an Expert
Podcasts, due to their popularity and high demand, are a no-brainer to add to your content marketing strategy, but it can be a little overwhelming where to start. Social Media Examiner recently walked through how they developed their top-rated Social Media Marketing Podcast experience from start to present. Click on the link above to learn how to plan, produce, and run your show from podcast expert, Michael Stelzner, the founder of Social Media Examiner.
Totally Unrelated
Drones Form QR Code
The South by Southwest festival (SXSW) in Austin, Texas, recently opened. This year the spectacle that has everyone talking is an advertisement from the TV network Paramount +. The network formed an enormous QR code in the sky using 400 drones to promote its upcoming sci-fi series ‘Halo”. This stunt begs the question, is this a new era of QR code drone marketing? Read more about this marketing tactic in QrTiger’s article.
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