Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of content creation, customer engagement tips, Google’s algorithm update, branded educational marketing programs, and 3D-printed food.
A Step-By-Step Guide to Content Creation
According to Aberdeen, content marketing brands have 6x higher conversion rates than non-content marketers. Creating high-quality content that aligns with your goal and audience is no easy feat, but it is critical to see success in content marketing. Producing great content takes practice, but reading this step-by-step guide from Column Five can help you on your journey to mastering content creation.
3 Tips to Increase Customer Engagement
Engaged consumers are more likely to purchase, become brand advocates, and help grow your business. In fact, Salesforce research found 80% of customers find the buyer journey experience and engagement just as vital as the product or service. Read three tips on how to build loyalty and increase customer engagement on MarketingProf’s blog post.
Google’s Core Algorithm March 2023 Update
Google has begun rolling out its core algorithm update for March 2023. This upgrade is expected to significantly impact website rankings and traffic, as it focuses on improving user experience and addressing issues such as spammy content and low-quality websites. Learn more about Google’s core algorithm update and best practices to prepare your website’s SEO for the impact on Search Engine Journal’s article.
Branded Educational Marketing Approach
Twitter and Sephora have launched innovative educational programs that use a unique approach. Online classes, educational series, and digital universities are familiar to the marketing world. However, Content Marketing Institute believes these educational programs differentiate because they don’t directly relate to or act as an extension of offered products or services. See branded educational content program examples and learn more about this marketing initiative on the link above.
3D Printed Food
Over the years, 3D printers have created many valuable materials, such as rubber and metal. Now, this technology has enhanced to development of food like cheesecake. Although the food paste cartridges and powder recipe doesn’t sound the most appetizing, the finished product is edible and healthy. According to a study published in the NPJ Science of Food, scientists can manage the nutritional content better with the help of the 3D printer, leading to healthier food consumption. Read more about 3D-printed food in Gizmodo’s article.
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