The BYTE 3/17/23

The latest Marketing, advertising, social media tips and more on this edition of the BYTE.


Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.

This week we’re taking a BYTE out of CTAs, TikTok’s Keyword Insights, social media dimensions, OpenAI’s GPT-4, and NASA’s new suit.


7 Call to Action Tips

A call to action (CTA) is crucial to get your prospects to act and engage with your brand. Whether potential customers visit your website or download your latest e-book, you need a carefully thought-out CTA to encourage them to take the next step and further your relationship. The media company Column Five has put together seven tips to help you write stellar marketing CTAs that convert. Read more.


Take Notes 

TikTok’s Keyword Insights Tool

TikTok’s new tool enables businesses to identify trending topics and keywords in real time, allowing them to capitalize on viral moments and stay ahead of the curve. 

With the help of TikTok’s Keyword Insights, marketers can create more engaging, relevant content that resonates with their audience, ultimately driving more traffic, engagement, and revenue. Learn more about this marketing tool on Social Media Today’s blog post.

2023 Social Media Image Sizes

Your images can make or break your success on social media platforms. But with so many social networks out there, each with its own image size and format requirements, it can be challenging to keep up. Hootsuite’s guide breaks down the sizes for various image elements, such as the profile picture or the cover photo, for popular social media apps in 2023. Check it out here.

OpenAI’s GPT-4

OpenAI’s new AI language model, GPT-4, has everyone buzzing. In fact, according to Digital Trends, the day the model launched, one user claimed the AI could create code for a game of Pong on its first try generating an answer. Unlike its predecessor, GPT-4 understands images as well as text. Learn more about this technology and how it can help marketers in TechCrunch’s article

Totally Unrelated 

NASA’s New Astronaut Suit

In anticipation of the Artemis III moon mission, NASA just revealed their prototype astronaut spacesuit to the public on Wednesday, March 15th. A Texas-based company called Axiom Space partnered with NASA to create the new moon suit, the Axiom Exploration Extravehicular Mobile Unit (AxEMU). The AxEMU is built to withstand the harsh conditions of the moon's surface while providing maximum mobility and protection for astronauts, making it much easier to bunny-hop on the moon. Learn more about the spacesuit and NASA's next steps here.

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

More Content by Builders Digital Experience
Previous Article
Just In Time For Spring, Our Top Tips For Cleaning Up Your Visual Assets
Just In Time For Spring, Our Top Tips For Cleaning Up Your Visual Assets

It’s time to shake out some marketing spring cleaning tasks that will serve you well in the coming year. We...

Next Article
Online Design Centers: Your Questions Answered - Part One
Online Design Centers: Your Questions Answered - Part One

On the fence about an online design center? Read part one of the top ten questions asked by home builders a...