The BYTE 2/4/22

Marketing and technology trends for home builders.


Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of digital marketing best practices, Pinterest’s AR feature, social media video KPIs, Instagram third-party tools, and IKEA’s 3D-printed meatballs. Dig in!



19 Digital Marketing Best Practices

There’s always room to improve and better your business, especially when it comes to marketing. The SEO tool company, Ahrefs put together a list of 19 easy tips, such as targeting low-competition keywords, for digital marketers to boost traffic, engagement, leads, and sales. Check them out on the link above. 


Take Notes

Pinterest’s AR Furniture Feature

Pinterest announced their new tool that will allow users to envision and virtually place furniture within their homes. The visual discovery engine launched its AR furniture placement tool to enhance users’ immersive online experience and merge the eCommerce and augmented reality worlds. Learn more about this new feature on Social Media Today’s blog post

15 Social Media Video KPIs

Utilizing video on your social media strategy is a no-brainer. In fact, according to YouTube, “50% of millennials and Gen Z generations reported that they couldn’t live without video in their daily lives.”

Measuring your brand’s performance on these social platforms can be strenuous, widely due to the many metric options to choose from to measure. Read Wistia’s article to discover the best video KPIs to track and BDX’s video strategies to increase engagement on social media. 

Instagram Marketing Tools

Exclusively using Instagram’s native features isn’t enough to stand out to your audience anymore. The secret to more engagement is implementing both Instagram’s native tools and third-party content creation and design tools, such as Animoto’s video content, that give your posts an edge over other content on the feed. Learn 17 more tools on Social Media Examiner’s blog post to optimize your social media strategy and grow your business.


Totally Unrelated

IKEA’s 3D Printed Meatballs

In an attempt to appeal to their tech savvy side, IKEA is 3D-printing its famous Swedish meatballs for their recruitment campaign called “Taste the Future”. As part of the campaign, the Swedish furniture company is inviting prospective employees to test out their never before seen 3D-printed, plant-based meatballs and ideate their vision. See more about this project in IKEA’s article


About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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