Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of Google statistics, call to action techniques, content marketing, Instagram’s Stories likes, and Disney’s new housing community. Dig in!
Generally
10 Google Statistics to Strategize
Ranking on the first page of Google’s search results is an excellent way to increase traffic and generate new leads, not to mention it also helps with brand notability. Oblero, a drop shipping company, shares statistics into Google’s search usage that can help you strategize your SEO score. For example, 8.5 billion searches are conducted on Google each day. Check out trends, popular searches, and more insights on Social Media Today’s blog post.
Take Notes
9 Call to Action Techniques
Those powerful short words that encourage your audience to engage, also known as a call to action (CTA), can be the key to achieving your business goals. A CTA on your website or email helps streamline people down your conversion path. View this infographic to leverage nine CTA best practices to optimize your marketing strategy and increase revenue.
Content Marketing Predictions in 2022
Semrush surveyed 1500 marketing professionals about the future of content marketing and found some interesting insights for the year ahead, such as clicks and click-through rates being the prime metric to track. As new trends arise, your content strategy might need to adapt too. Read Content Marketing Institute’s blog post and discover how to develop your content marketing initiatives.
Instagram’s Stories Likes
Instagram stories are now more interactive for audiences. Users can now “like” stories on their feed without sending a direct message to the creator. Unlike the likes on public posts that anyone can view, the owner is the only one who can see your reaction to the story. Learn more about this new tool on Social Media Today’s article to increase engagement and your ranking on Instagram.
Totally Unrelated
Disney Master-Planned Communities
Josh D’Amaro, Chairman of Disney Parks, Experiences, and Products, says, “Our fans continue to look for new ways to engage with us, to keep Disney as part of their lives.” Now they can be Disney all the time with their house and neighborhood literally being branded and designed by the company.
Disney’s new division called “Story Living by Disney” plans to build several new home communities. The first community will be called Contino, located in Palm Springs city of Rancho Mirage, California. Read more about this new development in USA Today’s article.
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