Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of YouTube’s Shorts shelf, an advertising guide, business writing techniques, UX best practices, and a mammoth patent. Dig in!
Generally
YouTube’s Shorts Shelf
Like the ones you see on TikTok or Instagram’s Reels, YouTube has jumped on the train for short-form video clips and has seen over 5 million views. Their latest upgrade to promote Shorts allows users to frame and highlight their clips in a separate section. Read Social Media Today’s blog post to learn more about YouTube’s Shorts shelf and how it will boost engagement, views, and users’ overall channel performance.
Take Notes
2022 Advertising Guide
Last week, we saw great ads on TV, billboards, and online to advertise the Super Bowl and its sponsors. Advertising is a phenomenal asset to promote and increase revenue. But, with so many different advertising outlets, such as social media or paid search, it can be taxing to hone in on the best one for your business.
Hubspot has done the leg work for you and created the ultimate advertising guide. Check out the link above to see advertising best practices, fundamental techniques, and examples to help plan your advertising strategy.
5 Business Writing Techniques
Excellent writing is essential to generate new sales. Compelling sales copy means people will learn about your product and, therefore, lies the potential to increase customers. Vice versa, consumers won’t buy your inventory if your writing isn’t engaging. Learn five writing tips from Inc.com that will help improve your copy and sales.
4 UX Practices for Marketers
According to Search Engine Journal, “chat alone on a site can increase the rate of conversion by up to 30%.” Implementing and putting a chatbot, such as BuilderBot, front and center is a game-changer for your leads and conversion rate. Discover more about this tactic and three more simple methods to optimize your user experience and conversions from this article.
Totally Unrelated
Woolly Mammoth Patent
Get ready for our own Jurassic Park scenario, but substitute the DNA of dinosaurs for woolly mammoths. As stated by Wired, “Colossal—a startup cofounded by the Harvard geneticist George Church—wants to resurrect a woolly mammoth within the next six years. That’s not even the questionable part. The real conundrum is whether they will patent the 4,000-year-old extinct mammal. Learn more about this development here.
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