Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of YouTube’s quiz tool, Snapchat’s AR marketing, Instagram analytics, content marketing lessons, and insect pheromones.
Generally
YouTube’s Community Quiz Feature
YouTube is testing new ways for creators to interact with their subscribers on the ‘Community’ tab. The video platform recently added quizzes as another opportunity to engage and share with your audience. Learn more about this new tool and other YouTube community post opportunities on Social Media Today’s article.
Take Notes
Snapchat’s AR for Marketing Report
Snapchat partnered with Breakthrough Research to gain insights into how consumers view AR. According to the report, 73% of U.S. consumers believe AR influenced them to make a quicker purchase and will likely persuade them to purchase again. Learn more about AR and how it will affect shopping behaviors here.
15 Instagram Analytics
With over 1.39 billion users, Instagram is a valuable social media platform to add to your marketing arsenal. But to build an effective marketing strategy takes understanding the analytics behind the app and which social media metrics drive your goal.
Check out Hootesuite’s blog post to learn fifteen Instagram analytics and best practices that can help you improve your social media game.
7 Lessons from Macy’s Thanksgiving Day Parade
Inspiration can come from anywhere — even an annual holiday parade that happens every Thanksgiving. The Macy’s Thanksgiving Day Parade has been around for years. Along the journey, they’ve learned some lessons that apply to content marketers. Read Content Marketing Institute’s article to discover seven inspiring lessons to leverage in your marketing plan.
Totally Unrelated
Farmers Protect Crops with Insect Pheromones
Farmers can now protect their crops from insects using pheromones. Instead of pesticides that can harm us and the ecosystem, farmers use pheromones from a female insect, such as cotton bollworm, on their crops. As a result, male insects have more difficulty finding females, reducing the population. Read the full article on Wired.com.
