The BYTE 12/16/22

Mary Diegel

Marketing tips for digital marketers.


Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out a framework writing method, Facebook and Instagram tools, Google’s 2022 trends, Minecraft’s lead generation tips, and Miller High Life’s leg lamp. 



The GPS Framework Writing Method

Producing powerful writing is a challenging feat. However, it’s an essential piece of your content strategy. Well-written copy takes planning, editing, and personality to be effective. Read Social Media Examiner’s article to learn a proven framework method that can help you optimize your writing.  


Take Notes 

10 Free Tools for Facebook and Instagram

Since October 2022, you might have noticed changes to Meta’s Business Suite. Meta is combining Business Suite and Creator Studio to streamline its content process. This merger also enhances the platform’s creative, engagement, and analytics tools, making it easier to cross-post content between Facebook and Instagram. Learn ten valuable Meta tools for social media here.  

Google’s “Year in Search” 2022 Overview

Google has recently released its 2022 “Year in Search’ overview. The summary reveals key interests and trends broken down into categories based on Google Search activity, such as ‘most searched term”. View the snapshot on Social Media Today’s blog post to leverage Google’s insights for your 2023 promotional strategies.   

Lead Generation Tips from Minecraft

A video game has more in common with online lead generation than you might think. In the video game Minecraft and the lead generation process, leads are a hard-to-come-by asset. Also, like the wolves in the video game, nurturing leads earns loyalty. Read Brafton’s article to learn more lead tips on how to turn strangers into supporters. 


Totally Unrelated

Miller High Life’s Leg Lamp

Miller High Life launched their limited-edition leg lamp that pays tribute to “A Christmas Story.” However, this novelty product isn’t just a lamp. In true Miller High Life fashion, it also doubles as a vessel to pour beer. The décor lamp may be leg shaped, but its appearance resembles the beer brand’s “Girl in the Moon” mascot. Read more about this lamp beer tower in Market Dive’s article.  

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