The BYTE 11/19/21

Marketing and technology trends for builders.


Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of internal links, exit intent pop-ups, reality technologies, Instagram hashtags, and the Tyrannophone. Dig in!



Boosting SEO with Internal Linking 

Internal linking may not be the first thing to consider when marketers think about SEO, but these links are fundamental to helping visitors find your content. In fact, according to Content Marketing Institute, “Internal links also help Google understand your site’s structure and determine which are the more important pages based on the quantity of internally linked content.” Read about the different types of internal linking to boost your organic search ranking. 


Take Note

Exit Intent Pop Ups 

Imagine your website visitor is about to leave, but a pop-up appears and entices them to stay on the page. An exit intent pop-up occurs when visitors signal they are about to bounce – essentially, this tactic is a last-ditch effort to convert them. Learn more about this powerful marketing tool and pop-up examples from HubSpot’s blog post to improve conversion and revenue. 

Reality Technologies 

Virtual technology like AR and VR has provided ample opportunities for businesses to deliver an immersive and interactive customer experience, such as a virtual tour of a model home. View Forbes’s article and BDX’s infographic to take your business to the next level with reality technologies. 

How many #Hashtags Should You Use on Instagram?

Instagram allows you to use up to 30 hashtags on a given post. But there’s been a lively debate as to how many you should use to see success. Find out on Later’s blog post the recommended amount and more tips to optimize your hashtag strategy.  


Totally Unrelated

Caviar’s Tyrannophone 

This iPhone case is for the ultimate dinosaur fan – i.e., Ross Geller from Friends. This luxury case, called the Tyrannophone, was created by Caviar, and it’s the back of the case that makes this design so unique. The back features a volumetric Tyrannosaurus sculpture made of titanium and black PVD coating and an eye created with genuine amber. But the real show stopper is one of the dinosaur’s teeth molded from a piece of a real T-Rex’s tooth. Check out this case in Mashable’s article

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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