Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of time-saving blogging tools, webinar repurposing strategies, micro-conversions, dark mode, and pop-up office pods. Dig in!
27 Blogging Tools To Save Time
Marketers are always on the lookout for tools to improve and make their content process more efficient, especially when it comes to blogging. View this infographic to learn about 27 time-saving tools to help you streamline the blogging journey from brainstorming to tracking analytics.
Ways To See Success After The Webinar Ends
Think you’re done with webinar content once the event ends? Think again! Repurposing webinars into various formats, such as infographics, podcasts, or videos, increase leads and engagement. According to the Omnipress report, only 48% of marketers planned to recycle their webinar content after the event was over. Check out these thirteen ideas from Content Marketing Institute to get the most out of your webinar content.
What are micro-conversions?
Micro-conversions, such as a whitepaper download, are the small engagements that occur on your website or landing page. These small-scale activities are essential to remember because they lead to your primary goal, the macro-conversion, i.e., a sale. Read MarketingProfs’ article to learn more about micro-conversions and how they can improve your overall conversion rate.
Email Marketing In Dark Mode
Consider the display of devices when strategizing tactics for email marketing. Visual features, such as dark mode, alter the look of your email and, therefore, also affect the intended email design. For example, 58% of marketers preview their email rendering in dark mode before sending, according to Pathwire. Take a look at this infographic to learn more about emailing in dark mode and how to leverage your campaigns.
Pop-up Offices Pods
Much like bikes or electric scooters in the city, London residents may soon be able to rent a pop-up office using an app. The inventor of the office pods, Walter Craven, brainstormed the idea when working at his dining table due to the pandemic. This design is an excellent solution for those looking for substitutes to work from home or the office. Read more about these pods from Fast Company’s article.
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