Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of connected TV, digital storytelling techniques, expert writing resources, 2022 SEO strategies, and NASA’s November skywatching calendar. Dig in!
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The Rise Of Connected TV
Due to the pandemic, marketers have been seeing a significant rise in Connected TV (CTV). In fact, according to eMarketer, “By next year, there will be more than 213 million CTV viewers in the U.S. streaming over a billion hours of video content.”
Although there are still obstacles to face with CTV, like measurement challenges, the most crucial point to remember is that we’re communicating to people, not their streaming devices. CTV opens opportunities for you to create interactive and engaging content for your targeted audience, such as home shoppers. Read more about this advertising tool from Marketing Dive’s article and learn content recommendations from BDX’s blog post.
Take Note
Digital Storytelling Techniques
Marketers have quickly adopted digital storytelling into their marketing strategy. Text alone won’t have the same impact it used to. Consumers now expect videos, animations, audio clips, and images in your brand’s message. Take a look at these five techniques for digital storytelling to stand out to your audience and bring your narrative to life.
16 Expert Writing Resources
Becoming a phenomenal writer isn’t learned overnight. It takes practice and time to hone your writing skills. However, learning writing advice from experts definitely couldn’t hurt. Discover the top writing resources from Semrush’s article to leverage and be on your way to becoming a better writer.
SEO Strategies For 2022
It’s time to start planning, if you haven’t already, your 2022 SEO strategy. SEO determines how easily your consumers can find your website and affects your search engine results page (SERP) ranking. Many elements, such as loading speed, impact your SEO score and online visibility to your audience. View this infographic to reap marketing tactics to put towards your plan and make sure your website ranks well in search next year.
Totally Unrelated
Skywatching Calendar for November
If you love to stargaze or cloud watch, these tips from the space experts themselves are for you. NASA has shared its top tips for finding out-of-this-world objects in the sky this month. One of the terrestrial items to look out for includes a partial lunar eclipse. Discover more fun stuff in the sky in this article from Digital Trends.
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