Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of stats for every minute online, podcast audiences, email copy, HTML links, and Source Global’s water panel. Dig in!
Generally
Online Data Every Minute
Very rarely does a day go by that most people do not jump on the Internet for something. Whether on a phone, tablet, or desktop, you’re adding to the data digitally generated.
The cloud software company, Domo, created a chart that shows an overview of the data consumed every digital minute in 2021, such as YouTube users streaming 694,444 hours of video. View the infographic to learn more online metrics from our increasingly data-driven world.
Take Note
Podcast Audience Escalation
The podcast listening audience has grown exponentially this year. In fact, according to Nielsen’s survey, lighter listeners, people who usually listen one to three times a month, have increased 39% since 2018. Read more notable statistics about the podcast audience and how you can reach them in MarketingProfs’ blog post.
Marketing Techniques For Email Copy
Email marketing is a two-part battle. And if you win the first part – getting someone to open your email - it doesn’t mean you’ve won yet. As stated by the content marketing agency, Brafton, “attention is our scarcest resource, so we reserve it for only the most interest or important slices of data.” Read three techniques on writing engaging email copy to capture your audience’s attention.
Guide To HTML Link Codes
Hyperlinks are a fabulous tool to direct audiences to content within your website, as well as to targeted locations online. When implemented correctly, HTML links can boost your SEO campaigns and improve the user experience. Check out Semrush’s blog post and reach out to a BDX professional to optimize your SEO and website strategy.
Totally Unrelated
Source Global’s Water Panels
Unfortunately, about 800 million people currently suffer from a lack of clean water. Cody Friesen, founder and CEO of Source Global, thinks his company has invented a solution to supply even the driest locations with clean water. Like the electrical solar panel, Source Global created a panel to produce fresh water straight out of the air. Learn more about this world-changing solution in Fast Company’s article.
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