Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of word of mouth advertising, 2022 social media predictions, meme tips, interactive content, and the cheapest electric vehicle. Dig in!
Generally
Word Of Mouth Advertising
Word of mouth advertising is cost-effective, reliable, builds trust in your brand, and reaches potential customers.
Positive word-of-mouth advertising is critical for businesses. In fact, according to Mention, “over 70% of individuals make purchase decisions due to word-of-mouth recommendations.” Read nine strategies on how to leverage this advertising in your marketing plan here.
Take Note
2022 Social Media Marketing Predictions
This year was a tough one. Although it is almost over, we will likely see the impact of the year play out over decades. In the last two years, changing online behaviors have dramatically altered digital marketing and will probably play a crucial part in what we will see next year. While the future is uncertain, these twenty-six social media marketing predictions can help you strategize for 2022.
To Meme Or Not To Meme
Memes, funny captioned images, can be the perfect way to spice up your social media or can quickly fall flat. A well-deployed meme could lead to more engagement and create a good impression of your brand. But just as quickly, it could backfire and end up damaging your brand. Read Brafton’s blog post to learn the do’s and don’ts of posting memes to leverage this trend-savvy content.
5 Interactive Content Examples
It’s a challenging task to produce creative and engaging content that stands out in your users’ minds. Utilizing interactive content, like a quiz or infographic, can inform, entertain, and engage your audience, all while boosting your brand awareness. Learn five interactive content examples and tips that will drive new leads to your sales team from Brafton’s article.
Totally Unrelated
The World’s Cheapest Electric Vehicle
A Chinese vehicle manufacturer’s small electric vehicle has recently landed in America. Did we mention it’s the world’s cheapest electric car? As stated by Electrek, the vehicle consists of “lead-acid batteries, the cheapest plastic dashboard you’ve ever seen, stickers instead of fog lights, and steering that I would describe as having a learning curve.” Since these cars are not street legal in the US, we’re more likely to see them serve the purpose of a golf cart rather than their original purpose to transport the urban-dwelling workers. Read more about this from Electrek’s article.
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