Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of copywriting exercises, YouTube’s caption options, website content ideas, in-game advertising, Google’s secrets, and Squid Game. Dig in!
Generally
Copywriting Exercises
Engaging copy is one dependable way to increase your marketing content’s conversion rates, whether for email campaigns, ads, or your website. Copywriting Course’s article spells out eight simple techniques to create better copywriting. Check it out now.
Take Note
YouTube’s New Caption Options
YouTube’s automatic captions are now available to all channels. For marketers, this means new methods to reach viewers with their videos and live streams. In fact, according to 3PlayMedia, 80% of surveyed television viewers used closed captions for reasons other than hearing loss. Learn more about YouTube’s new caption options on Social Media Today’s blog post.
Website Content Ideas
Content sells to your audience, while your website design is the icing on the cake to boost conversions. Like most things related to marketing, your content is ever-evolving and will need to change to keep the interest of your audience. From the basics to unique ideas, view Brafton’s blog post and BDX’s guide to learn website content ideas to boost your website performance.
Is gaming the next big thing in advertising?
Gaming still seems like an intangible opportunity to many advertisers, but that’s not the case. We know that the more interactive elements in your content, the better the engagement is with the audience. So, it’s no wonder that according to marketing news company, The Drum, “93% of media buyers intend to run in-game advertising by 2025.” Read more key findings of this new advertising opportunity from The Drum’s article.
10 Google Secrets
Do you know everything there is to know about Google? Think again! The well-known search engine constantly updates its content, so it can be hard to keep up. From secret search functions to SEO guides, there’s a myriad of resources that marketers should be up-to-date on and use to their benefit. Check out these ten secrets from Google to utilize for your digital marketing strategy.
Totally Unrelated
Squid Game Sets A New Record
By now, you’ve probably heard all the craze about Netflix’s newest series, Squid Game. The critically acclaimed series is intense, and was just announced as Netflix’s most-watched show with 111 million views. Learn more interesting facts and trends about Squid Game here.
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