Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of networking tactics for events, social media quizzes, tips to market to younger generations, AVOD services, and DroneSeed. Dig in!
Networking Tips for In-Person and Virtual Events
Who’s excited to attend in-person events again? We are! But like many marketers, we may be a little rusty when it comes to in-person networking. Check out these proven networking tips from the Content Marketing Institute that you can use either in-person or online.
Do Quizzes Work On Social Media?
While Quizzes entertain your users, they also gather important insights about your quiz-taker, such as personal preference or paint points. Posting compelling quizzes to your social media is a sure-fire way to generate leads and prospects. Learn how to leverage this powerful tool and five more lead generation tools on social media from Mention’s blog post.
7 Differences When Marketing To Millennial VS Gen-Z
Millennials and Gen-Z make up a large portion of today’s homebuyers. Although close in age, it’s essential to understand that these generations have different worldviews. Read seven distinct differences and BDX’s blog post to learn notable differences between the two groups and how you can apply them to your marketing strategy.
Ad-Supported Video On Demand Opportunities
Connected Television (CTV) dominates 80% of American households and opens up new advertising opportunities, such as ad-supported video on demand (AVOD). Users who watch AVOD subscriptions, like Hulu, view ads in exchange for free content. Learn about CTV and AVOD opportunities to get front and center of home shoppers from BDX’s content recommendations and Marketing Dive’s article.
DroneSeed, the Seattle-based startup, has custom-built drones that will help accelerate the process of replanting trees in efforts to resolve the deforestation problem our planet currently faces. The company also bought a tree nursery business to help with the recent tree shortage. This recent purchase elevated them to the only one-stop shop for wildfire reforestation in the country. Read more about this green company in TechCrunch’s article.
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