Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of QR codes, Facebook organic marketing, virtual event strategies, newsletter advertising, and Little Debbie Ice Cream. Dig in!
Generally
QR Codes Used in CTV Ads
QR codes became widely popular due to the pandemic. In fact, according to CNBC, QR-coded downloads jumped up 750% in just 18 months. With the rise in familiarity, some marketers broadened the tech usage in other advertising solutions like Connected TV ads to provide an interactive element to their advertisement. Read Marketing Dive’s article to learn more advantages of implementing scannable codes on TV ads.
Take Notes
9 Facebook Organic Marketing Techniques
Facebook is the world’s largest social media network with over 2 billion active users. Like Instagram’s platform, visuals power the social network. Due to the app’s popularity, being familiar with its different posts, such as the live video format, is essential to your strategy, no matter who your audience is.
Check out Social Media Examiner’s blog post and contact a BDX professional to discover eight more types of Facebook posts and optimize your organic marketing tactics and metrics.
Strategies for 2022 Virtual Events
The last two years have prepared marketers to adapt and succeed, whether their event is in person, virtual, or a hybrid of both. Although we can’t predict what this year will throw at us if the previous years are any indicator, our learnings from the past two years and flexibility can help us face unforeseeable obstacles.
Read Marketing Dive’s article to see three of the most impactful learnings created from two years’ worth of virtual events.
Newsletter Advertising
Are you looking for a way to connect with new leads? Newsletter advertising, placing sponsored content in an email newsletter, effectively reaches a new audience and increases engagement rates. As a matter of fact, Social Media Today stated, “Because newsletter readers are more engaged, email marketing tends to outperform other channels in ROI.”
Click on the link above to leverage more newsletter advertising tips and examples to expand your outreach.
Totally Unrelated
Little Debbie Ice Cream
The Hudsonville Ice Cream Company and Little Debbie collaboration have people buzzing with excitement. The partners teamed up to create the classic snack cakes into ice cream flavors, such as Nutty bars or Zebra cakes. Unlike their first popular flavor called Little Debbie Christmas Tree ice cream, released in November, their seven new flavors will be available any time during the year. Read more about this collaboration in USA Today’s article.
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