Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of content marketing types, social media image sizes, Twitter’s planning calendar, video call etiquette, and Oscar Mayer’s bologna face mask. Dig in!
Generally
The Anatomy of Content Marketing Infographic
There are 12 types of content you could use to generate leads but choosing what type can be like playing a game of roulette – it’s a game of chance, and the results are not always what you want them to be.
Did you know that B2B marketers that use a blog get 67% more leads? Read this stat and many others in the Anatomy of Content Marketing Infographic.
Take Notes
Social Media Image Requirements
Sending out a social post with an image that is pixelated or blurry is frustrated to you as a marketer and to your audience can reflect poorly on your brand. Staying updated on the latest social media platforms’ image requirements is essential to delivering a fantastic user experience. Check out Hootesuite’s infographic (and bookmark it) to stay on top of the latest social media image size requirements.
Twitter’s 2022 Planning Calendar
The way marketers approach events has altered due to the past two years. Implementing an effective event strategy can be difficult now because of the uncertainty of its status until the very last minute. Considering these struggles, Twitter published a comprehensive list of 2022 events – from the Superbowl to the Grammys to other mainstream events to help marketers understand a timely way to tie in their campaigns. Learn more about Twitter’s feature in Social Media Today’s blog post.
Video Call Etiquette
Nothing’s more frustrating than getting on a video call and looking out of sorts or, worse yet, not being able to see your image at all. Need a refresher course on setting up the most optimal video chat setup to look your best? Who better to advise on this than a video professional themselves? Read these tips and tricks from a Verge video director to look your best on a video call.
Totally Unrelated
Oscar Mayer’s Bologna Face Mask
Whether consumers bought this product for the memes or someone actually wanted to use this in their spa routine, Oscar Mayer’s bologna-inspired face masks sold out on Amazon. The mask is not made out of meat and is not edible despite its appearance. Kraft Heinz partnered with the Korean skincare company, Seoul Mamas, to develop this moisturizing face product to promote self-care with a less severe approach. Read more about this in CNN’s article.
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