The latest study of home shoppers conducted by BDX revealed that an astonishing 65% of home shoppers started out preferring new homes, but only 10-15% ended up actually purchasing a newly built home. Why are we losing out to existing homes?
We’ve got answers. As we studied home shoppers, we found that 87% of all buyers have encounter one or more friction points during their shopper journey, but there is one theme that continued to show up when we surveyed home shoppers that needs to be addressed right now—visualization.
Building a new home requires making a multitude of decisions starting with the very first one, the floor plan. It’s important to provide ways for buyers to visualize through each of the major decisions that they need to make. Tools like online VR uses the latest technology to immerse buyers in the visualization process. While online VR is at the top of the visualization spectrum, a simple interactive floor plan and interior visualizer can also provide paths to visualization for buyers.
Make sure you provide a tool or way for buyers to visualize space as well as options that are available. Both are critical for buyers to make decisions at different stages of the journey.
If you need help adding visualization functionality to your website, BDX can help. Email us for an assessment of your visualization strategy or visit thebdx.com to learn more.
Source 2018 BDX National Home Shopper Journey Wave 5
About the AuthorMore Content by Alaina Latiolais