Tell Your Story With Matterport Tours

With almost half a year under our belts navigating the new normal, most if not all of us have gotten the hang of virtual meetings and virtual tours. We’ve seen builders completely shift gears and adopt new calls-to-action to tour homes online with​ Matterport tours, but what if one extra step could get back some of the face to face dialogue that virtual is missing? You can—with mattertags. 

Mattertags are your elevator pitch that tells your story perfectly and in context every single time. While Matterport tours are the norm and expected these days (just about every builder has them) a creative use of mattertags could be the number one differentiator that gets one builder the contract over another. While this list isn’t exhaustive, we’ve compiled a few ideas for your consideration below.

Virtually Stage The Room

Everyone is looking for homes to accommodate a new lifestyle of working, learning, exercising, and playing at home. With needs varying from one shopper to the next, virtually staging the room in a different setup can help home shoppers imagine how your home will fits their needs. Need to virtually stage the entire home? That can easily be done on any spec with matterport.

Your Pitch Via Video

There’s so much to say when it comes to talking about your homes, are we right? Beautiful light fixtures, open space for entertaining and the amazing wine fridge—you don’t have to forgo telling the story with Matterport. Mattertags can include video! You can add manufacturer videos talking about the sub-zero refrigerator or for a more personal touch, film your sales counselor talking about the best aspects of every room and add it to a mattertag in the appropriate room.

Imagine The Possibilities

Your model is decorated and the colors and selections are all on trend, but that doesn’t mean that your customers have the same taste! A visualizer can easily be added to a mattertag in the kitchen or bathroom giving shoppers the opportunity to switch out countertops, floors, backsplashes and colors. The best part, visualizers are also great lead generators. Shoppers will have to enter an email address to save their beautifully designed kitchen.

With mattertags, telling your story is easy. If you are looking for more ideas on how to use mattertags or need Matterport tours, we would love to help. Get in touch for a brainstorming session with one of our digital marketing consultants or click here to learn more about Matterport.​

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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