Even during this challenging time, we’re excited to see so many homebuilders changing and adapting their marketing strategies to connect with virtual shoppers. Face to face contact is limited and therefore the access to see a model home or the sales center is often not an option. Builders are trying to figure out an efficient way to reach their remote shoppers and give them ways to visualize new homes from the comfort of their couch.
The good news is, home shoppers don’t need to see your model home in person to make a purchase. A recent Redfin survey showed that 41% of millennials said they purchased a home sight-unseen. Today’s buyers expect more when it comes to online content. And today’s marketing tools and technology are better and more affordable than ever – making it easier to live up to this expectation. Virtual Reality technology and interactive content are some of the best ways to capture your home shoppers’ attention.
While home shoppers expect more, shouldn’t builders expect more too?
When it comes to your visual content, we’ve got you covered with our Real Time Tour package. It’s a game changer for shoppers AND builders. We start with a digital model of your home and from there it only gets better. The heart of Real Time Tour solution is the virtual reality tour, which lets your home shoppers walk around and interact with the model home. It even lets your prospects customize the home and toggle different color packages for each room –changing surfaces or options such as the countertop colors or floors in the kitchen.
One of our builders, Pulte Homes, leveraged Real Time Tours as a solution to not having their model home available to tour, yet. Randy Anthony, a PulteGroup Sales Consultant, said “It helps to draw the customer in. It gives them a wealth of information and it really streamlines the sales process.”
But here’s where the real magic begins. The Real Time Tour package goes beyond what you can do in the sales center. It includes all of the visual assets you will need to market your home. All of this content is available for your virtual home shoppers online and all viewable from their couch. Most of this visual content is interactive and so important as you’re trying to educate and engage.
Beyond the VR Tour — Other visual content included in the RTT package:
• Animated Video Tours
• Hi-Res Interior and Exterior Renderings
• Interactive Floor Plans
• Virtual 360 Walkthrough Tours
Real Time Tour is the complete marketing package to help home shoppers visualize your new homes and reduce the amount of time the home buying sales process takes. Are you ready to inspire home shoppers and streamline the content creation process? Connect with a BDX Marketing Representative to get started today.
