Streaming and broadcasting to your home shopper audience through social media like Facebook Live is an important part of showcasing your homes, particularly right now when in person visits to sales centers and models is limited.
The more engagement with your prospects the better, especially when they are craving social and human interaction. Due to the world's current situation, more people are watching Facebook Live now than ever before. The percentage of people in the united states watching Facebook Live went up 50%. Why should builders stream content? Well, more people would rather watch a video than read content. In fact, 82 percent of people prefer live stream video to social posts.
The good news is, you aren’t alone – BDX is here to help with our FREE New Home Lifestyles program.
New Home Lifestyles, powered by New Home Source, is a 5-15 minute daily social media live streaming broadcast to Facebook that focuses on model home tours from new home communities around the country. Our goal with these broadcasts is to create authentic content in real-time that will maximize organic social media reach. These streaming broadcasts also help drive educated and engaged new home shoppers to your website, therefore helping you sell more homes. Builders’ streaming content can also be shared on all social media platforms (Instagram, Twitter, LinkedIn, etc.).
The best part of this new offering? It’s FREE with your BDX Listings bundle.
Want to showcase your beautiful homes but don’t know where to begin? To run a favorable New Home Lifestyles broadcast, all you need are:
- Someone to host the broadcast (ideally, a community representative)A smartphone with a camera capable of connecting the internet
- Access to a WIFI connection in the home you will be touring
- A smartphone stabilizer (we can provide one if needed!)
- Someone to film the tour using the smartphone
You might be thinking, why do we need a community representative to host the tour? Good question! There is nothing more genuine and profoundly informative than community reps and sales reps taking viewers through the model homes they work with and sell each day. After the tour has ended our host wraps up the broadcast and informs the audience to get more information – providing a final call-to-action.
But wait! How does New Home Lifestyles even work on the back-end of things?
Through innovative technologies, we can throw the broadcast directly to the community being showcased anywhere in the country and we [BDX] manage the broadcast in real-time by:
- Adding captions and additional information
- Moderating comments for real-time engagement
- Providing call-to-actions during the home tour
It’s during these times that you can count on BDX. New Home Lifestyles is one of several free programs that we have available for you. Our team will guide you every step of the way.
About the AuthorMore Content by Mary Diegel