Real or Game Engine?


When virtual reality and game engine technology hit the home building space, it brought a world of possibilities along with it. Finally, there was a practical and inexpensive way for builders to give consumers the experience of what a home plan could look like with additional structural and design options available for an unbuilt home. This was a revolutionary breakthrough in so many ways, but it had one downfall. The technology used for real time tours using gaming engine technology looked incredible in virtual reality, lending itself very well to an in person experience in the sales center, but still images were not as realistic as photo real renderings or still images taken from interactive walk-throughs.

While real time tours and interactive walk-throughs had practical uses, it wasn’t always practical to have to purchase both. Thanks to advancements in gaming engine technology and post-production that can be applied to still images and interactive tours, builders can now get the best of both worlds.

Virtual Reality And Game Engine Technology Hit The Home Building Space

With the creation of a real time tour, builders receive an interactive and awe-inspiring sales center experience as well as beautiful assets like interactive walk-throughs and still renderings to use online all in one tidy package. No longer do you have to settle and getting everything in one package also saves more money than purchasing everything a-la-cart. Builders are receiving up to $19k in additional content purchasing the real time tour up front. If you’re ready to take your sales center and website to the next level contact us at or visit us at



About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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