The New Home Market is changing and our clients are talking. Some of the things that we are hearing in our conversations with builders big and small across the nation are things like:
- Homes are staying on the market for longer
- Builders are offering Realtor and consumer incentives to entice buyers to purchase a NEW home
- Builders are reporting an impact of the rising interest rates, especially on lower priced homes.
- Prospects are shopping longer and spending more time looking at more homes
- New Home Sales agents are worried about being able to make their monthly sales numbers
Have you noticed that you are having more conversations around these topics too? You are not alone, a recent report shows that Google Searches for new homes are declining. It’s a buyer’s market and the home search process alone is taking three months or longer.
While it will take some time for the economy to improve and the market to correct itself, there are some helpful tools at our fingertips that can help us sell New Homes in this market. The truth is that a lot of our sales agents that have not worked through an economic downturn before, and this housing market is going to require sales grit, empathy, and finesse. Gone are the days managing long interest lists and choosing the highest bidder. Today’s sales agent needs to be much savvier. Enter Consumer Optix, a value-added program that is a benefit of listing with NewHomeSource.com. Builders can sign take advantage of this complimentary tool included with the listings package to have each lead augmented with demographic information and shopping details that can help you and your sales lead shoppers to the sale.
If the saying that, “the early bird gets the worm,” was true in 2021, then the motto for the remainder of 2022 and into 2023 will be, “the agent with the most skills, empathy and determination will get the worm.” Knowing important household data like how many people are living in the current household, how many children, and more can help sales agents start the conversation closer to where the buyer is in their journey. A New Home Source buyer has already made several important decisions already like buying a new home versus a used home and choosing a builder they can trust. Meeting them where they are creates a more personalized experience that puts the agent and builder on their side as they take the journey to buying a new home.
How Do I Get Started?
It’s easy to get started. Simply reach out to your account manager to understand more and participate in the program. Interested in getting started? Email us or visit TheBDX.com for more information about the program.
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