For the past 2 months, the BDX team has been hard at work making changes to NewHomeSource.com to help builders sell homes regardless of industry challenges. From new CTAs to Content pieces we are working harder than ever to make sure you are successful. Here are a few of the updates you will see on the site.
Content to connect with shoppers in uncertain times
We have doubled down on content to give home shoppers confidence that now is a GREAT time to buy a new home. Our guides, articles, and ad messages focus on the advantages of new homes, how to shop virtually, and the steps in the new buying process.
Virtual Tour Calls-To-Action Are Prominent
Times are changing and so is shopper behavior. Calls to action that worked 3 months ago are no longer relevant so we have taken a fresh look at every call to action on the site and made sure that we are providing virtual options for tours and easy access to connect with you immediately.
You’ll start seeing changes the minute you hit the site
You’ll notice a facelift on nearly every NewHomeSource page to better connect with today’s home shoppers but our home page has undergone a complete transformation. Here are a few of the highlights…
Now on the homepage, you find different content for different audiences, 4 easy steps to shop for a new home online, and messaging to instill confidence.
Content is front and center to help connect with specific audiences and reinforce the advantages of new homes.
We’re focusing on trust and putting testimonials in the spotlight so we can feature all of the great shopper success stories from our TrustBuilder program.
Changes to the Search Results Page To Guide Shoppers
Our search results pages have also been transformed to highlight new messaging and content.
To start, we’re highlighting the new shopping process at the top of the page to let buyers know how easy it is to buy new and the steps they should expect along the way.
The right rail of the page has been completely redesigned to take better advantage of the space and reinforce the messaging and tools buyers need to take the next step.
We’ve added a Next Steps section to keep shoppers engaged.
Our Detail pages have also been transformed
Our newly designed Detail Pages put your homes in the spotlight and drive action.
The first thing you’ll notice is a simplified header and a new gallery experience to let your images and rich media shine.
We’ve redesigned the experience to improve lead conversion, drive urgency, and give shoppers access to connect with you right away.
And these changes are only the beginning. We’re constantly working to make the site better for you – so stay tuned for even more news in the coming weeks.
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