Marketing Just Got Easier And More Organized

Marketing in any organization can often be equated to herding cats. Add in the spring selling season, expansion into new communities and the job gets near impossible without the right infrastructure in place. When things are a mess, it’s a miracle to hit a tight deadline. If you answer any of the questions below with a chuckle and a yes, then you might need a new solution to get through the 2020 selling season.

• You spend more time chasing down images than creating the collateral that it goes on.
• Outdated floor plans make their way on listings and you know the culprit is an old file on an employee’s desktop.
• You’ve downloaded a stock image only to find it already saved in a different location.
• You’ve lost access to important files and images when an employee wiped their computer before leaving the company.
• You have trouble finding who has the most updated version of a file.
• You don’t realize that someone is using an old asset until it’s too late.
• You only have one person on staff that knows how to edit photos.
• You have to wait weeks to get a file converted from a jpeg to a png.
• You are constantly juggling your data limits on free versions of Dropbox or Google Drive.
• You worry about protecting your images.

Does this sound familiar? The struggle is real marketers, but it doesn’t have to be! There is a way to wrangle together all of your content in one easy place that makes it easy to organize, edit and share your content without additional 3^rd party software—it’s the Digital Asset Manager from BDX. All BDX graphics clients get the standard version of the Digital Asset Manager for free with their graphics orders, but upgraded versions give you additional features like being able to add ALL of your content in one place. Mobile uploads from your on-site reps? Yes. Stock images? Yes. Videos? Yes. You can add all of your content and organize it in one central location that is accessible to anyone you give access to from any device. Go ahead, make your life easier. Email us at info@thebdx.com for more information or visit TheBDX.com. 

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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