Theodore Levitt, Harvard Business School Professor, coined one of the most influential and true marketing statements that is still relevant today. “People don’t want to buy a quarter-inch drill. They want a quarter inch-hole!”
In our business we can definitely relate, but do we always apply this principle to our marketing efforts to attract home shoppers? How do you give buyers what they are looking for and avoid the builder talk? Pictures speak volumes. Most families experience a sense of dissatisfaction or a change in their family, work, or lifestyle when they begin searching for a home. Lifestyle renderings like the ones below go beyond traditional exterior images and are more eye catching. They also evoke an emotional connection, and help put shoppers in the space.
Renderings tell a story and with 96% of home shoppers beginning their search online, they are an important first piece of the journey. Learn more about how to boost your marketing efforts by visiting thebdx.com or email us to get in touch.
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More Content by Alaina Latiolais
