How to Make Home Shoppers Oh So Happy With Matterport Tours

 

The home shopper journey starts out with enthusiasm, but shoppers often find themselves trying to fight traffic and schedule time to visit communities during sometimes inconvenient times. 93% of home shoppers start their journey online, typically on an aggregator site like New Home Source to whittle down the selections and iron out the details before creating the short list. Matterport tours help buyers visualize your home from the comfort of their living room or between emails at the office—no judgement! These 3 Matterport tips will help you find yourself on the short list of more active home shoppers. And we know you want to be on the short list.

Matterport Tip #1: Don’t Neglect Your Specs

Some buyers want a new home, but are overwhelmed with too many choices or the process of building a home from scratch. For these buyers, a spec home is the easy button. It’s also great for shoppers that need a home faster than the 6+ months it takes to build from scratch. Don’t neglect to market these quick wins. Spec homes are a liability when they sit too long. Matterport tours have been shown to help homes sell faster. Buyers are 60% more likely to reach out if a home has a Matterport tour and 95% more likely to call when a property is showcased with a Matterport tour.

Matterport Tip #2: Virtually Stage Your Empty Specs

Are you trying to lower your time to close on your spec homes? Again, Matterport might be your answer. When you are trying to make the short list, having a furnished home stands out online. While it makes sense to furnish a model, it doesn’t make sense to invest in staging a spec home—unless the furnishings are virtual! You can get your spec homes online and looking their best before you can get a designer to call you back and with flexible packages available, you can choose to furnish some or all of the rooms of your spec.

Matterport Tip #3: Get It All Done In One Easy Step

Home shoppers have given their approval of home listings of Matterport tours with higher click through rates, but we also know that listings with more images online also sell faster. With the introduction of 4K cameras you can have both! High quality still images come with the tour making it a no brainer when you are looking for ways to sell your specs faster.

Are you convinced yet? Investing in Matterport tours should be a part of your 2020 strategy. Want to learn more? Email us at info@thebdx.com or visit us at TheBDX.com.

 

 

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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