Marketing a new community? Timing is critical. It takes time to build awareness and an interest list when you are the only one that can “see” the vision. Thankfully, bringing the vision to life is easy with an animated tour and it doesn’t have to break the bank either. 90% of shoppers feel video is useful when making purchase decisions (Internet Retailer) and websites that use properly optimized video are 53X more likely to be featured on page 1 in Google search results.
These three options will give you what you need all under a $10k investment. The best part, they can also be executed quickly so you don’t waste any time getting your marketing ramped up.
Rolling hills and green spaces—nothing captures the scope of a community like a flyover. This 45-60 second clip is a great attention-grabber and is the perfect way to showcase your community before it’s built. Up to 5 unique exterior elevations are included, as well as a high res bird’s eye image, giving you ample content to kick off your listings, website, and social media. You can also upgrade your animation over time to include your amenities or expand once you have more details locked down.
A streetscape animation captures the essence of what it will be like to drive through a community as a resident. These short animations are the perfect solution to market while you shore up the details on amenities. They can also be expanded on once you have plans and selections finished for your clubhouse, parks and pools. It also includes 5 elevations and 2 high-res streetscape renderings.
Coming Soon Video
You need to launch marketing ASAP, but you do not have plans—don’t fret. BDX’s Coming Soon videos can market your dirt before you even break ground by highlighting points of interest in the area, all for under $2,500. It’s a no brainer!
About the AuthorMore Content by Alaina Latiolais