It’s All About How You Sell It


In a 2019 study by BDX & Meyer’s Research, home shoppers were asked about their preferences for ‘smart home features’ and buyer’s expressed an average amount of interest. Interestingly, when asked about specific features like smart thermostats, fire safety and entrance monitoring—interest spiked!

With that observation in mind, it’s easy to conclude that home shoppers may not have a great understanding of what we mean when we talk about smart home automation. So how do we break from communicating to home shoppers in builder speak and get to communicating in a way that will get home shoppers excited about the features that truly differentiate a new home over a used home? You guessed it. We’ve got some tips for you!

Make Navigating Features Easier For Home Shoppers With Interactive Tools

Interactive home Cutaways are a simple way to visually call out features that are available in your homes. Each hot spot includes an opportunity to link to a website, video, or include a description of the product. The advice stays the same here—use terms that home shoppers can understand vs. overly technical descriptions.

Interactive Tours offer another efficient way to not only list features, but allow home shoppers to experience the benefits of the features  through built in animations. Walking through the interactive tour in this example, you can see how blinds can go up or down when the lighting changes and the media equipment is automated in the media room.

Tools To Sell Your Homes

Marketing in a way that will connect with home shoppers is easy when you keep in mind that home shoppers prefer seeing vs. reading. Need help selling more of the smart home features available in your homes? BDX can help in so many ways! Interactive tools—we have them. Content specialists—we have them. The leading online design center—we have it! Just drop us a line at to start the conversation.


About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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