Same kitchen, but a variable difference in the immersion experience for consumers—we’re taking a side-by-side look at a static room visualizer in comparison with a 360 degree room visualizer. At first glance, both rooms look the same and offer the same capability to swap out options visually. A stunning new interface accompanies each version for a clean, crisp and intuitive design that leaves more canvas to view the room. While they both offer the benefit of increasing engagement on your website and give consumers a way to connect more with your homes, we think there is one glaring reason why increasing the immersion experience makes sense. Every marketer knows that time on site matters and while 2-3 minutes is the metric we aim for—in this case, more is better.
It’s often been said that a picture is worth a thousand words, but a video shows a thousand pictures. It’s fair to assume that interactive media takes this analogy a monstrous leap forward. The ability to navigate a room or entire home at will and view options selections from different angles is a game changer. We’ve finally reached the point where online has stark benefits to in-person. One room can essentially be a hundred rooms and an endless consumer storyline of working through likes and dislikes searching for the perfect room. The results—increased time on site and deep level engagement.
360 views give shoppers the ability to view options from any angle.
Static visualizers give shoppers the ability to view options from a pre-determined angle.
About the AuthorMore Content by Alaina Latiolais