Increasing Time on Site With 360 Visualizers

Same kitchen, but a variable difference in the immersion experience for consumers—we’re taking a side-by-side look at a static room visualizer in comparison with a 360 degree room visualizer. At first glance, both rooms look the same and offer the same capability to swap out options visually. A stunning new interface accompanies each version for a clean, crisp and intuitive design that leaves more canvas to view the room. While they both offer the benefit of increasing engagement on your website and give consumers a way to connect more with your homes, we think there is one glaring reason why increasing the immersion experience makes sense. Every marketer knows that time on site matters and while 2-3 minutes is the metric we aim for—in this case, more is better.

It’s often been said that a picture is worth a thousand words, but a video shows a thousand pictures. It’s fair to assume that interactive media takes this analogy a monstrous leap forward. The ability to navigate a room or entire home at will and view options selections from different angles is a game changer. We’ve finally reached the point where online has stark benefits to in-person. One room can essentially be a hundred rooms and an endless consumer storyline of working through likes and dislikes searching for the perfect room. The results—increased time on site and deep level engagement.

360 views give shoppers the ability to view options from any angle.

Static visualizers give shoppers the ability to view options from a pre-determined angle.

Want to learn more about adding interactive and visualization elements to your website or sales center? BDX can help. Email us or visit us at TheBDX.com.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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