Builders know that ‘upsell’ is a dirty word, but a bare-bones home is never in high demand. The building industry is at a crossroads where they must find a way to make their service both hyper personalized and profitable. Traditional design centers serve a purpose, but there are also opportunities for improving the customer experience in the personalizing and home design process.
Online design centers improve the home buying process by customizing the experience for buyers and assisting them through the entire option selection process. An online design center means prospective customers no longer need to make selections based on educated guesses and imaginary visions- they also have 24/7 access to their design center
Envision Breathes New Life Into a Traditional Concept
Building a home is a huge investment and buyers want personalized options; that fact hasn’t changed. However, the way you can meet their needs has changed. Envision is a complete online design center that increases sales for builders by incorporating both the new model (online) and traditional model (physical design center) into one experience. This complete online design center engages prospective buyers by allowing them to choose customized options and thanks to the Envision Room Visualizer, see the finished product from anywhere with internet access.
With Envision, builders can offer their options online with product photos and descriptions already gathered from more than 250 product manufacturers in a complete options management, retailing, and selection solution.
One of the biggest advantage for builders who use Envision is an increase in options sales. On average builders see a 30 percent increase in options sales as a result. Envision also helps increase customer satisfaction by up to 20 percent and increase operational efficiencies – including reduced appointment times.
The Envision online design center also integrates seamlessly with NewHomeSource.com so buyers can add options to their wish list and start designing their custom home at their convenience – even in a pre-sales situation. They can build the kitchen of their dreams or upgrade their flooring options and see the finished product with the push of a button.
And as an added perk for builders, Envision in pre-sales mode integrates smoothly with CRM systems to generate valuable lead reports of prospective buyers. In fact, builders who get leads from Envision see increased conversion rates by up to 30 percent over other lead sources.
If you are ready to increase the margins on each home you sell, generate more convertible leads and increase buyer satisfaction rates, then it’s time to envision your future. Contact our BDXperts today.
