IBS 2020 Speaking Session – Cracking the Changing Code: Understanding Today’s New Homebuyer



Tuesday, January 21 | 12:45 – 1:45 PM

Location: LVCC – South 227



Peter Brumme Will Be Speaking At IBS 2020 About Hombuyers InsightsSpeaker: Peter Brumme | BDX

At a time of change in the new home marketplace, it’s never been so important for builders and product manufacturers to “crack the code” and take the time to understand today’s homebuyer, what they want and what makes them buy. This fast-paced panel discussion will share important findings from an extensive 24,000+ home shopper research project—a combination of focus groups, in-depth interviews and model home shop-along visits—and deliver the insights you need to increase new home sales. Panelists will provide an in-depth look at where the market is headed, which buyer segments are most active, what features and design styles they want, the obstacles you should avoid, and more.

*Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Click here to register for FREE.

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