Building new homes without advertising them is like buying a new car without an engine. It’s aesthetically pleasing to look at, but serves no purpose. In this post, we’ll talk about why builders need a promotion strategy and we’ll uncover the best practices for promoting a new home community.
What Does It Mean “To Promote”?
Promoting a product, a service, a home, and almost anything you can think of involves work. Sure, you can build a product and hope that people take notice, but without a promotional strategy, you’re just wasting time and money. Imagine hiring contractors to lay the foundation of a new home, frame it, put up the drywall, install the plumbing system, wire it for electricity, lay on a fresh coat of paint, and meticulously pick out the right cabinets, counters, blinds, fans and appliances that will ‘wow’ your shoppers. Lots of money is being shelled out, right? Now imagine letting that home sit as you wait for home shoppers to stop by. But wait. How will home shoppers know about your home? They won’t! That’s why a implementing a promotional strategy is so vital in order to grow your business. There are many ways to promote a home, but we’ve outlined a few tried and true ways that are guaranteed to bring you leads.
Promotion Techniques that Work
68 percent of shoppers use the internet during their home search, and 25 percent of visitors that check out NewHomeSource.com will click through to a builder site within a week. In fact, 1 in 3 NewHomeSource shoppers bought a home within a year. What better way to showcase your homes than on the top new home shopping site? For more information on why you should list your homes with BDX, check out this article.
Before spending thousands of dollars on advertising methods that don’t work, think about your shoppers. Imagine clicking on a website only to be bombarded by overly flashy ads. Sounds appealing right? Wrong. Research show that you have five seconds to catch a person’s attention and entice them to click on your ad. The most effective ad is strategically placed, tells a story, and includes a strong call-to-action (CTA). And with BDX’s advertising packages, you can reach new home shoppers through NewHomeSource advertising, native advertising, and retargeting.
- Social Media
The easiest way to promote your new homes is by reaching home shoppers where they are, and in today’s digital world, that begins on social media. We’re not saying you need to have a presence on every platform, but take a moment to think about your audiences’ demographics – age, interests, etc. You should also consider the type of content you want to post. Here are a few ways to determine what platforms to utilize:
- Facebook – Use Facebook to share content from photos to updates and everything in between
- Twitter – Use Twitter to take polls, share videos, and even promote your blog posts (don’t forget the hashtags!)
- Instagram – Instagram is known for being the most visual platform and that’s why we encourage builders to use it – share stunning interior and exterior images of your homes
- LinkedIn – LinkedIn is a great way to promote yourself as a leader in your industry and although it’s primarily a networking platform, it’s still a valuable resource to use
Promoting your new home community is a vital part of your business. To learn more about how BDX can help you with your promotional strategy, contact one of our digital marketing experts.