The home shopper journey starts out with enthusiasm, but shoppers often find themselves trying to fight traffic and schedule time to visit communities during sometimes inconvenient times. 93% of home shoppers start their journey online, typically on an aggregator site like New Home Source or Realtor.com to whittle down the selections and iron out the details before creating the short list. Matterport tours help buyers visualize your home from the comfort of their living room or between emails at the office—no judgement! These 3 Matterport tips will help you find yourself on the short list of more active home shoppers. And we know you want to be on the short list.
Matterport Tip #1: Don’t Neglect Your Specs
Some buyers want a new home, but are overwhelmed with too many choices or the process of building a home from scratch. For these buyers, a spec home is the easy button. It’s also great for shoppers that need a home faster than the 6+ months it takes to build from scratch. Don’t neglect to market these quick wins. Spec homes are a liability when they sit too long. Matterport tours have been shown to help homes sell faster. Buyers are 60% more likely to reach out if a home has a Matterport tour and 95% more likely to call when a property is showcased with a Matterport tour.
Matterport Tip #2: Virtually Stage Your Empty Specs
Are you trying to lower your time to close on your spec homes? Again, Matterport might be your answer. When you are trying to make the short list, having a furnished home stands out online. While it makes sense to furnish a model, it doesn’t make sense to invest in staging a spec home—unless the furnishings are virtual! You can get your spec homes online and looking their best before you can get a designer to call you back and with flexible packages available, you can choose to furnish some or all of the rooms of your spec.
Matterport Tip #3: Get It All Done In One Easy Step
Home shoppers have given their approval of home listings of Matterport tours with higher click through rates, but we also know that listings with more images online also sell faster. With the introduction of 4K cameras you can have both! High quality still images come with the tour making it a no brainer when you are looking for ways to sell your specs faster.