How To Make A Community Animation Go A Million Marketing Miles


If you are launching a new community, an animation could be your best asset. Besides being the best way to tell your story, an animation can provide assets that can be a valuable tool for visual storytelling across your channels. BDX has created thousands of tours for home builders. Check out the Trilogy Community tour that BDX made for Shea Homes to see how we created a visual story of their new community. And here are a few ideas on how you can use your animation in different ways. 

  1. Your Website

 This is a no brainer, but adding video to your website can really help drive traffic and conversions. Video gives a 157% organic traffic increase on SERP, making it one of the most impactful pieces of content that you can deploy.

  1. Social Media

Long form animations are amazing pieces of content for your website or YouTube, but community animations can also be bite-sized into teasers for social media with a call-to-action to visit the website or sales center. Shareworthy teasers could highlight one aspect of the animation like the clubhouse or pool. The possibilities are endless.

  1. Community Listings

An endless amount of still renderings can be pulled from the tour. This means you can have high-quality renderings of just about every angle of your clubhouse, streetscape or pool.

  1. Sales Center

Most sales centers are moving to a self-service model. Community animations are the perfect addition to your sales center kiosk to present the entire vision before a shopper drills deeper into the details of which lot and which home.

  1. Virtually Everywhere

Blog articles, email nurture campaigns, Connected TV, and billboards are just a few of the other places that you can leverage high-quality renderings and video snippets from your animation. The possibilities are endless.

Check out this infographic to learn more about how you can leverage video and animations in your marketing. To learn more about how animations can help you launch your new community, email us or visit for more information.

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

More Content by Builders Digital Experience
Previous Article
The BYTE 4/29/22
The BYTE 4/29/22

Learn the latest marketing trends, such as TikTok’s Interactive Add-ons, social video specs, accessible con...

Next Article
The BYTE 4/22/22
The BYTE 4/22/22

Read our BYTE post to learn marketing trends, such as AI chatbots, skyscraper content, graphic designs, and...