Get Your Head In The Game With Better Content

There’s no doubt about it, great content sells homes. Any real estate agent can tell you that listings with poor quality photographs will sit even in a hot market. Let 2021 be the year that you upgrade your old content and Get Your Head In The Game with these three easy content upgrades. With more shoppers buying homes site-unseen it’s imperative that listings contain enough visual content and tools for buyers to have the confidence to buy online. It’s not that they won’t ultimately buy a home, but it could mean that they won’t buy from you.

1. Upgrade Your Black and White Renderings

Having black and white renderings on your website and listings is like shooting an airball. It’s a wasted opportunity to showcase your homes to an active home shopper. Builders spend a lot of money to attract new home shoppers and missing the opportunity to close an active home shopper is not only a bummer but a waste of money

2. Upgrade Your Black & White Floor Plans to Interactive Floor Plans

A desire for more space or an updated floor plan is what drives a large majority of home shoppers to buy a new home versus a used home. You’ve done the work to get a buyer to your site, an interactive floor plan is the alley-oop that closes the deal. Once someone is on your website, it takes a little extra planning to get them to cross the barrier of anonymity. An interactive floor plan is a great way to get them engaged enough to hand over their email address and win the game.

3. Take The Game Into Overtime With An Online Design Center

You’ve got a signed contract, now it’s time to take it into overtime. An online design center like Envision can increase customer satisfaction and your bottom line after the sale. Home shoppers that are given access to an online design center spend an average of $10,000 more on options sales per home.

Go for the playoffs this year—it’s time to upgrade your content. Need help with your content plan? BDX can help. Email us for a free assessment and in the meantime check out this Content Guide for more ideas.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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