It’s been exciting watching our builders respond in new and exciting ways and one builder that really has us in awe is Castlerock Communities. It was hard to fit all of the exciting things that this one builder is doing in a blog post. They are reacting and creating at startup speeds with their marketing team really pouring on the gas launching an impressive 4 campaigns in two weeks! Their advertising is blazing and their message to home shoppers is that the doors are open.
Our favorite on the list to highlight is their A Helping Hand To Our Healing Heroes campaign that provides $1500 in options and upgrades to EMS, Medical Doctors, Nurses and PA’s on the front lines fighting COVID-19. We love how the campaign goes further than just saying thank you to first responders. They are putting a significant discount behind it as well!
The eye-catching campaign uses a couple of marketing best practices like a specific offer for a specific group of people and for a specific time frame, a winning combo.
The campaign also highlights two easy ways to shop, allowing interested buyers to visit the model home for one on one tours or they are able to complete the entire buying process virtually from start to close! The entire virtual process is outlined on their site.
With beautiful visual assets like matterport tours, virtual tours, renderings and floor plans—buyers should have no problem shopping from the comfort of home. And with most of us having a more than enough time at home on our hands these days, it’s probably a little more fun than usual!
If you are looking for ways to connect and engage with virtual home shoppers, BDX can help! We’ve got a virtual tool box that can help you facilitate the buyer journey from start to close. Just fill out the form below and we will be in touch.
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