9 am – 5 pm. The so-called “banking hours” of business. But these hours don’t just apply to banks. Homebuilders have often maintained the same hours specifically for their model homes and sales centers… often to the frustration of home shoppers – especially those that work.
Fast forward to 2020. The bad news – it’s been a tough year. The good news – home shoppers are reaping the rewards because builders have adapted to current circumstances where face-to-face meetings are not an option. The result is builders adopting new technology that favors the self-service shopper making it more convenient than ever to tour a builders’ model or spec home.
One such builder is AHA Dream Homes. When BDX went to work redesigning their website, in addition to making sure the site used the latest adaptive technologies, mobile CTAs, and best practices for website performance, the team also made sure to highlight all of the different calls to action that AHA was offering to home shoppers.
Specifically, the team made sure to put AHA’s self-guided tour option front and center on the home page. AHA’s models went from being open during banking hours to being available after hours by utilizing UTour, the industry’s leading technology for self-guided tours. UTour allows home shoppers to visit a model home at any time without having to meet with a salesperson.
Scheduling a UTour appointment is a breeze. AHA placed a “Schedule a Self-Tour” button front and center on their home page. When a home shopper clicks on it, they are taken to a landing page that walks them through the steps of creating an account. And because AHA’s UTour account is integrated with their scheduling calendar, shoppers can immediately pick the day and time that works for them and secure an appointment. No waiting for a human to get back to them.
Month after month, AHA has seen an increase in home shoppers utilizing the self-guided tour option on their site, especially given what 2020 has brought. In fact, rumor has it that visiting model homes is the new “Saturday night date”!
BDX has partnered with UTour to bring the option of self-guided tours to builders across the country. In addition to virtual tours for remote shoppers, UTour is a must-have for shoppers who want the convenience and control of touring a home on their own.
To learn more about UTour, contact your BDX Digital Marketing Consultant, or email us at info@thebdx.com.
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