Bringing A Vision To Life

Neighborhood cul-de-sacs and community mailbox gatherings have come to define the flavor of the suburbs and larger cityscapes across the country. These masterpieces of architectural design, city planning and market awareness take an incredible amount of vision and resources.

Seeing the vision of a community through the rough terrain of country land takes talent. Conveying the vision to builders and consumers when bulldozers and sales trailers litter dirt roads is a feat of its own.

So how does one bring a vision to life when the finished product could be a year, a decade or more away? The building industry has learned a trick or two from the film industry. Using 3D animation, we can now capture more than just the details of an amenity center or community entrance, we can capture the essence of a community. Soft music, call out text, and cinematic up close shots like the one below draw home shoppers into the fairy tale vision of what the future community will feel like.

Watch Animation

Animation presents us with a golden opportunity to show the community in its best light. The weather is always perfect, the lighting always captures the right mood and consumers have the ability to watch the animation unfold time and time again from the comfort of their own home. The construction noise and dusty roads become non-existent or a temporary means to an end that results in a community that one can be proud of.

If you have a new community planned in 2020 and would like to learn more about 3D animation, email us at info@thebdx.com or visit us at TheBDX.com.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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