Better Data, Better Results

Better Content Can Improve Data Results


Content matters, but how much? Wouldn’t it be great if we had a crystal ball that would tell us what content to invest in to get the best results? While we don’t have a crystal ball per se, we do have home shopper data. We took a look at NewHomeSource listings to see what data makes the biggest impact.  You are investing in your listings, it makes sense to maximize your ROI. Follow our content guide below to see the results!

Add Community Images or Renderings

Have you ever scrolled through new home community listings? About 90% of the images are tombstone images with few photos or renderings highlighting the amenities to come and benefits of your community. Data shows that including community images or renderings can increase leads 28% and click-thrus by 20%.

Add Video

Video continues to be a worthy marketing investment. Listings that include video have 28% higher leads and 36% higher click-thrus.

Add Your Spec Homes

Adding 3 or more spec homes to your listings can boost leads and click-thrus by 19%. You can up the performance and experience by including a matterport tour for every spec and bonus points for virtually staging your matterport tours or still images!

Data matters! If you need help improving your listings performance, fresh content might just be what you need to inspire home shoppers to hand over their email address. Not sure where to start? BDX can help by giving you an assessment of your website and listings. Contact us if you would like a free assessment or visit us at to learn more.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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