Ratings & Reviews: Best Practices for Managing
Tuesday, February 19th | 12:30 – 1:30 PM
Location: South 221
When your current customers speak, your future customers listen. It may be tempting to ignore online reviews and comments, especially when negative, but important gains can be achieved by actively engaging and responding. During this session, we’ll explore how online user ratings, reviews and comments can impact your business and share best practices for managing your brand’s online reputation. Learn how to take advantage of ratings and reviews and deal with less-than-favorable posts and comments when they do occur.
What You’ll Learn:
- Understand the challenges builders face with online rating and reviews.
- Identify how online ratings, reviews and other user-generated content can help your business be more successful.
- Discover how to craft appropriate responses to negative feedback and keep your brand’s message consistent across platforms.
- Learn best practices for online reputation management that will result in a more truthful—and trustworthy—representation of your brand.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB – 1.00 CE hour(s), NKBA – 0.1 CEU(s)