New BDX technologies will help builders connect with home buyers
Builders Digital Experience (BDX), an Austin-based digital marketing, media and technology firm for the homebuilding industry, announced today several new solutions at the NAHB International Builders’ Show® (IBS) in Orlando, Florida. Show attendees are encouraged to visit BDX Booth W5071 from January 9th-11th to learn more and try these solutions first hand.
Virtual reality is gaining increasing popularity in the home building industry and BDX has been working with companies to help them take advantage of these tools. In addition to showcasing samples of virtual reality projects in action, the company will be giving live demonstrations of the latest options that builders and manufacturers can use.
“The industry looks to us to bring the newest technologies to the table and virtual reality is making huge waves in how homes are marketed,” said BDX CEO Tim Costello. “We will showcase a variety of augmented and virtual reality experiences including virtual tours using the Oculus headset and HTC Vive as well as display how builders and product manufacturers are using VR and what makes it uniquely suited for our industry.”
The company will also highlight their expertise building websites that have unique advantages for builders. BDX has worked with hundreds of builders to develop websites that convert visitors to leads and help drive sales. In addition to focusing on SEO and content best practices BDX will be giving demonstrations of its latest content management system that includes builder-specific features that no other company can offer.
BDX is also showcasing its popular Envision Online Design Center. Envision is the industry’s leading homebuilder design center platform. Builders can offer their options online with product photos and descriptions already gathered from more than 250 product manufacturers. It delivers a deeper understanding of trends impacting new home sales and even generates leads when used in pre-sales mode on builder websites.
“Using Envision has allowed builders to increase margins by 30 percent on each home they sell while increasing efficiencies and customer satisfaction,” said Costello. “The advantages start even before a shopper buys a home — on average, 14 percent of Envision leads convert to new home sales, which is three times higher than normal conversion rates.”
In addition, BDX’s partner, Realtor.com® announced today that they are delivering unique housing economic insights to the builder community, releasing a special builder edition of their 2018 Housing Forecast today at the BDX Booth W5071.
BDX also unveiled several new marketing packages to help builders connect with home buyers:
For custom builders, BDX has created a new custom builder marketing package that includes a website, custom builder listing on leading new home website, NewHomeSource.com, and two videos that the builder can use in all of their marketing initiatives. It is a turnkey solution for custom builders looking for a marketing partner to help them grow their business.
BDX’s Virtual Open House Package is a new option for builders who want to launch a new community or get local attention. The package includes 5 Matterport 3D virtual tours, one agent email campaign and a Virtual Open House Interactive PDF.
To showcase all of these solutions, BDX will host a press breakfast at its booth at 7:30 am on Thursday, January 11, 2018. Members of the media can try out the latest virtual reality experiences, see how online design centers are making an impact for builders and manufacturers, learn how builders are generating more leads online, and discover the latest in digital media and technology.
For more than 16 years, Builders Digital Experience (BDX) has been a leading provider of digital marketing and sales solutions for the home building industry. In addition to running the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, virtual reality solutions, interactive floor plans, photo realistic renderings, online design centers, and sales center kiosks. Together, these online and interactive resources help builders and manufacturers create a true digital experience for their buyers. BDX is owned by the industry and works with over 1000 clients. For more information, visit http://www.theBDX.com or stop by booth W5071 at the International Builders Show in Orlando.
The National Association of Homebuilders International Builders’ Show® (IBS) is the largest annual light construction show in the world, every year attracting 60,000 visitors from 100 countries. This year’s show will be held in Orlando Florida from January 9th-11th. More information can be found here: https://www.buildersshow.com/Home/.
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