Are Your New Home Communities on The Map?

As it goes with most new home communities, eager home shoppers follow map directions to a newly plotted community only to find that the map leads to an open field and unclear directions. The industry has raced to buy directional signs, add written directions to their website and field phone calls from frustrated home shoppers to solve the problem—until now.

90% of home shoppers enthusiastically start their new home search online, making it essential that new home communities can be found on popular mapping services like Google Maps, Apple Maps, and Here. Today, BDX is helping builders get their communities on mapping services faster leading to happy home shoppers, and happy homeowners who now can easily receive their Amazon packages thanks to the improved maps.

Making navigation to a new home community easier is a huge improvement that alleviates a serious friction point in the buying process, but home shoppers need more. They still have a need to see lot and plan availability. Now home shoppers are able to see both. The new Geospatial ISP incorporates  an interactive site plan within a Google Map so that home shoppers are able to see available lots and corresponding home plans on the site plan within the context of the larger community on your website—bringing the entire picture to life.

Advances in technology continue to improve the way that homes and new home communities are marketing- advances that will make buying a new home over used a no-brainer.  Interested in showcasing your new home community online? BDX can help! Contact us at info@thebdx.com or visit thebdx.com/media/map-services/ for more information.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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