AR Will Change The Homebuilding Industry

While virtual reality made its impact on the home building industry, we think AR or augmented reality is set to make an even bigger impact. Tech giants like Apple are banking on AR too expecting that the devices will outsell the iPhone, cites a recent article released by Barrons. Apple is set to release their new AR enabled headset in the 4th quarter of 2022. They expect to sell more than one billion devices over the course of 10 years. Still not convinced? We’ve outlined a few benefits that AR provides to fully visualize the benefit of a new home. With that said, will VR go away—we don’t think so. We expect to see more of both technologies in the coming years.


  1. Furniture Placement Tool

Want to get a home shopper really engaged? By using augmented reality, home shoppers can use a furniture placement tool to place furniture in an empty home. Specs not furnished? No problem! A simple app can help home shoppers get an idea of how big a room truly is and start to visualize what it would be like to live in the home—something that’s hard to do when looking at an empty space.


  1. Home On Lot

They fall in love with a plan, but what will it look like on the lot? What will the view be like when they wake up in the morning and walk out on the back patio with a cup of coffee in hand? AR can help create this magic with a home-on-lot feature that allows them to walk through the home and see the view through the windows.

  1. Home Viewer

An AR home viewer seen from an iPad can be a shared experience. This is where AR shows a distinct advantage over VR because you lose the human connection when you put a headset on. With the home viewer feature, home shoppers can have meaningful conversations amongst themselves about what they love or what they would change. And isn’t optionality what makes new homes the clear winner over used homes?

These are just a few ideas of how augmented reality will change the home building industry, but with companies making huge investments in ideas like the metaverse, it’s safe to assume that technology will continue to evolve to meet consumer needs. Are you ready? Want to learn more about AR and VR for the home building industry? Email us or visit us at

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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