As marketers, reaching the audience you care about is easier said than done. But with the right integration of tools and strategies in place, tackling home builder advertising goals can be an easier mountain to climb. In this post, we’ll dive deeper into the importance of an effective home builder advertising strategy, including key tactics to remember, and information on how BDX can help with the process.
Importance of Advertising
Brand awareness is a top priority for any business in the home building space. But without the right advertising and marketing plans in place, reaching your audience can be a tough battle. And while you want to bring in new customers, you want to focus on bringing in the right customers. This means you’ll need to make strategies focused around your target audience and utilize the tools they care about. And it’s important to note that advertising to this market is far different than advertising in other industries. Keep reading to learn some creative ways on how to reach your target audience in the home building industry.
Where to Aim Your Advertising Dollars
Advertising to the homebuyer is no easy task. And with technology constantly changing by the day, this audience is constantly changing what they use in the home-buying process. If you want to excel when it comes to advertising, you should focus on the following:
- Reaching active home shoppers at the top the funnel with Realtor.com
- Connecting with active new home intenders with native and other advertising on NewHomeSource.com
- Social media advertising with Facebook retargeting
How BDX Can Help
BDX is happy to be the largest publisher of home builder advertising, and our sophisticated tools are aimed at targeting consumers at every stage of the home-buying process. Here are even more reasons to choose us for your advertising needs:
- Over 100 million impressions supplied each month
- Guaranteed performance
- Flexible contract term options
- Advertising campaigns focused on your specific needs
- Sophisticated management and optimization tools
From getting your business listed on reputable new home websites to providing advertising bundles that work for your specific needs, BDX knows how to crush your advertising objectives.
Contact BDX today to take your advertising efforts to the next level!