A Clear Picture of Your Home


Read Why Home Builder Should Be Using More Than A Black And White Renderings


We wouldn’t think about buying a pair of shoes online based off a black and white drawing, but today we still see black and white renderings from builders online.  As consumers, we are now accustomed to having multiple images taken at different angles, reviews, detailed descriptions and 360 degree views to help us make a decision. We have come to expect this level of visibility on something as trivial as a pair of shoes that we can easily return if we don’t like them upon receipt. Doesn’t it make sense that we should provide the same when it comes to shopping for a new home?

Far from inspiring, black and white renderings lack the detail that give consumers a clear picture of details like what their home will look like once complete. When looking at the comparison of how they’ve come to expect to shop and the details we are giving them, it’s not a huge surprise the resale sales are higher than new.

Marketing a new plan is more affordable than ever. For under $1500 builders can showcase 3 elevations of their plan in a beautiful photo real day rendering with 2 additional detail views to showcase a feature or a different color scheme, and two interior renderings to give consumers an idea of what the kitchen, living or master looks like with perfect lighting and décor.

According to the Center for Realtor Development, homes with high quality images sell 32% faster, so the next time you go shopping online consider whether or not you would make the purchase based solely on a black and white drawing. If the answer is no, then it is likely shoppers are thinking the same if you are still marketing your plans with black and white renderings. If you are ready to make the switch to higher quality renderings, BDX is here to help! Visit us at TheBDX.com or email us at info@thebdx.com

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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